Over the top’ (OTT) Video Consumption Market in India

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Over the top’ (OTT) Video Consumption Market in India

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Product Information

The ‘Over the top’ (OTT) video consumption in India has rapidly evolved over the last year, given the advancements in digital infrastructure and efforts by platforms to create compelling content for consumers at price points which provide value.

In India currently, which is set to exceed 400 million in the next couple of years. Although the catalyst for online video boom was Reliance Jio, the trend now has wings of its own.

The year 2017 saw OTT platforms proliferate with the video on demand segment in its infancy. with increasing maturity around distribution and content strategies by stakeholders in the industry, the segment has reached a stage, where current decisions will have a significant impact on which platforms survive the VOD race in the long-run.

Product CodeMRC_OTT_IN1

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